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ICZ MediaCityUK Community Campus



Salford, Greater Manchester, UK

The ICZ Community Campus in Media City, Salford, provides a great example in the potential of multi-agency working. Developed as part of the University of Salford’s 50th Anniversary year to build stronger collaborations in four key areas of sport, health and wellbeing, creative and digital and industry and business, the Youth Charter’s Community Campus delivered model for engaging the young people and wider community that reflects the social and cultural heritage of the university and its origins.

The Campus brought together the combined efforts of the University staff, students and faculties in the recruitment of Social Coaches with the research, innovation and beacon project development to work beyond the University campus boundaries and as a result, integrate with the public, private and third sector agencies that make up Media City such as BBC, ITV, Salford City Council, Peel Holdings, the Lowry, Salford Foundation, Salford Lads and Girls Club, Salford City College and UTC@MediaCityUK. The ICZ Media City Community Campus provided social, cultural and economic value for money impact with multi agency working, taking young people from physical activity and lifestyle development with aspirations and life-skills that will be enhanced and sustained within the apprenticeships, internships, employability and business start-ups that can be realised within the Media City boundaries. This had a wider impact and benefit to the on-going Greater Manchester Northern Powerhouse skills and infrastructure development. The Youth Charter worked with a number of local partner organisations to develop a MediaCityUK Community Campus, these included: Salford City Council; University of Salford; Salford City College; UTC@MediaCityUK; The Landing @ MediaCityUK; The Lowry; Salford Lads & Girls Club; Salford Watersports Centre; Salford Foundation; BBC @ MediCityUK.

Activity Numbers

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Stakeholder's consulted, engaged, equipped and/or empowered


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Young People engaged


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Social Coaches signed up


Community Campus Report

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Community Campus Videos


Community Campus Gallery

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