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Birley & Etihad Community Campus

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The Birley & Etihad Community Campus project was the result of an 8-month consultation of 400 young people commissioned in 2013 by the Community and Cultural Services Division of Manchester City Council to embed the Youth Strategy across Manchester, which highlighted three key issues of access, activity and affordability as a barrier to improving youth participation and physical activity through sport, leisure and recreational activity.

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This also coincided with the Youth Charter’s 2012 Games Legacy Report, which was launched at the House of Commons in 2014. As a result, the Youth Charter identified both East Manchester (Etihad Campus) and Hulme and Moss Side (Birley Campus) in the development of a new young people and community empowerment approach. These campuses act as the admin hubs from which all activity is directed and community impact data collected through an interactive customised approach. The Community Campus was funded at the invitation of Sport England with a grant award of £249,000 over three years through its Community Sports Activation Fund. The aim of the project is to engage, equip and empower 200 Social Coaches, drawn from a diverse representation of public, private, third sector, academia and community based organisations working with 3000 young people to improve active participation within the age range of 14 – 18.

 

ICZ MediaCityUK Community Campus

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The ICZ Community Campus in Media City, Salford, provides a great example in the potential of multi-agency working. Developed as part of the University of Salford’s 50th Anniversary year to build stronger collaborations in four key areas of sport, health and wellbeing, creative and digital and industry and business, the Youth Charter’s Community Campus delivered model for engaging the young people and wider community that reflects the social and cultural heritage of the university and its origins.

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The Campus brought together the combined efforts of the University staff, students and faculties in the recruitment of Social Coaches with the research, innovation and beacon project development to work beyond the University campus boundaries and as a result, integrate with the public, private and third sector agencies that make up Media City such as BBC, ITV, Salford City Council, Peel Holdings, the Lowry, Salford Foundation, Salford Lads and Girls Club, Salford City College and UTC@MediaCityUK.

 

The ICZ Media City Community Campus provided social, cultural and economic value for money impact with multi agency working, taking young people from physical activity and lifestyle development with aspirations and life-skills that will be enhanced and sustained within the apprenticeships, internships, employability and business start-ups that can be realised within the Media City boundaries.

 

This had a wider impact and benefit to the on-going Greater Manchester Northern Powerhouse skills and infrastructure development. The Youth Charter worked with a number of local partner organisations to develop a MediaCityUK Community Campus, these included: Salford City Council; University of Salford; Salford City College; UTC@MediaCityUK; The Landing @ MediaCityUK; The Lowry; Salford Lads & Girls Club; Salford Watersports Centre; Salford Foundation; BBC @ MediCityUK.